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Margo Price: 'Paper Cowboy' SXSW 2016 | NPR MUSIC FRONT ROW

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Margo Price's debut album, Midwest Farmer's Daughter, is full of hard-bitten country-rock odes to drink and trouble — the sort of thing you'd hear either 50 years ago or on the leading edge of country music today. Thankfully, her long underdog story, which includes a hocked wedding ring and a new home on Jack White's Third Man label, has finally led her to stages the size of this one at Stubb's in Austin, Texas. There, performing at NPR Music's SXSW showcase on March 16, Price and her crack band tore through an eight-song set that culminated in her breakthrough single: "Hurtin' (On The Bottle)," a rousing but disarmingly poignant anthem about, well, drink and trouble.
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Producers: Saidah Blount, Mito Habe-Evans, Otis Hart; Technical Director: Josh Rogosin; Director: Mito Habe-Evans; Videographers: Nickolai Hammar, Katie Hayes Luke, Cameron Robert, A.J. Wilhelm, Lizzie Chen; Editor: Nickolai Hammar; Audio: Timothy Powell/Metro Mobile; Assistant Audio Engineer: Loretta Rae; Production Assistants: Erin Conlon, Nathan Gaar; Special Thanks: SXSW, Stubb's BBQ; Executive Producer: Anya Grundmann;

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